They command such a high price because people are willing to pay such a high price. I have one and many times when I ride in town I get stopped and sked if I want to sell. Same with my old Land Cruiser FJ45 - 1981 model.
the fact that you cannot put the new ones (TW200) on the road also drives...
I hope The Kalahari Ferarri gets onto the podium. He is such a relaxed guy and excellent rider. Also good for the Dakar if Hero does well. I am a bit tired to see the same manufacturer and riders on the podium year after year.