K-Way / North Face / First Ascent - What's the difference?

[iamgigglz]

I'm looking at their jackets/soft shells in particular, but generally speaking is there any difference between these brands?
Any reason to buy one instead of the other?

 

[Herminator]

 

[cloudgazer]

 

[iamgigglz]

 

[Herminator]

 

[mox]

 

[iamgigglz]

 

[krazy-eyes]

 

[iamgigglz]

 

[krazy-eyes]

 

[Takashi]

 

[merlin]

 

[EwaldSchmidt]

 

[Obi -Wan]

 

[iamgigglz]

 

[cloudgazer]

 

[CliveG]

 

[IDR]

 

[mox]

 

[Geotraveller]