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This article from the Sunday Times tells how Indian manufacturers want to change biking culture in South Africa.
"The call on Alex FM radio is aimed at the residents in the overcrowded Johannesburg sprawl of shanties and houses: "Stop walking and start riding; it is time to get liberated!" It's made by the representative of the main Indian motorcycle manufacturer which wants to flood South Africa's townships with cheap bikes, despite there being no local culture of two-wheelers which rule the road elsewhere in Africa."
Full article here; https://www.timeslive.co.za/scitech/2012/06/17/indian-firm-hopes-to-grow-two-wheeler-culture-in-south-africa
"The call on Alex FM radio is aimed at the residents in the overcrowded Johannesburg sprawl of shanties and houses: "Stop walking and start riding; it is time to get liberated!" It's made by the representative of the main Indian motorcycle manufacturer which wants to flood South Africa's townships with cheap bikes, despite there being no local culture of two-wheelers which rule the road elsewhere in Africa."
Full article here; https://www.timeslive.co.za/scitech/2012/06/17/indian-firm-hopes-to-grow-two-wheeler-culture-in-south-africa